View From The Top: Industry Leaders Speak Out – Larry Broughton, broughtonHOTELS

Larry Broughton, founder/CEO, broughtonHOTELS, sits down with Hotel Interactive Editor-in-Chief to discuss how the company has managed its properties through the past four months. Broughton also shares some of his thoughts on where the industry is headed going forward.


August 04, 2020


2:00 pm - 2:20 pm
At 2PM, Simply Click


  • Larry Broughton
    Larry Broughton
    Founder & CEO

    Larry is an award-winning entrepreneur & CEO, best-selling author, keynote speaker, mentor, hero to his kids, and Good ‘n Plenty candy lover. After growing up in a small mill town in rural western New York, he spent eight years traveling the world with the US Army’s elite Special Forces, commonly known as the Green Berets.

    Larry has successfully parlayed his unique experience of serving on Special Forces A-Teams to the business arena. He is founder/ceo of broughtonHOTELS, a leader in the boutique hotel industry; and co-founder/ceo of BROUGHTONadvisory, a strategic vision, elite team building, and transformational leadership organization with clients ranging from entrepreneurial start-ups to Turner Broadcasting and The Pentagon. He’s received numerous awards for business performance, innovation and leadership; including Ernst & Young’s prestigious Entrepreneur of the Year® , NaVOBA’S (National Veteran-Owned Business Association) Vetrepreneur® of the Year, Coastline Foundation’s Visionary of the Year, while Entrepreneur Magazine included broughtonHOTELS in their Hot 500 List.

    Larry’s upbeat, creative approach to business has been featured in news articles from the Los Angeles Times to Entrepreneur Magazine, on national radio shows, and on every major cable and television network (including multiple appearances on CNBC’s The Big Idea with Donny Deutsch).

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