A growing number of management companies have created separate and distinct divisions within their portfolios to accommodate the increasing number of lifestyle our boutique properties. From Aimbridge Hospitality’s Evolution Hospitality to Davidson’s Pivot division and many more, this trend continues to gain momentum as operators looks to create bona fide platforms for growth.
As an example, Crescent Hotels created Latitudes: Lifestyles by Crescent, a management platform dedicated to lifestyle hotels and resorts throughout North America.
The latest company to create such a platform is Highgate, a hotel management, investment, technology and development company, which has launched Highgate Select. However, instead of focusing on lifestyle properties this new division is focused on differentiated management and development of select-service, limited-service and extended-stay hotels.
Highgate’s management approach is focused on a hands-on leadership structure, access to cutting edge technology, and the ability to deliver industry-leading digital investment returns, according to the company. This platform is grounded in Highgate’s experience as an owner/operator, which translates into a platform built to maximize operational efficiencies, distribution and scale.
Led by Chief Operating Officer of Highgate Select, Rob Dann, the newly formed group is focused on innovation within the sector while offering the trusted hospitality management practices that have become a hallmark for the Company. To oversee the portfolio of 400 owned and/or operated hotels across 33 U.S. states, Dann is supported by a multidisciplinary executive team with an average of 30 years of hospitality experience. Within the division, emphasis is placed on empowering GMs to take ownership of their hotels by extending lines of communication, including transparency and exposure to executive leadership.
Highgate Select offers 24/7 revenue optimization monitoring which is unmatched in the industry, along with targeted digital campaigns that are generating above-market returns.
“With the underpinning of the incredible team and infrastructure we have built, we’re focusing significant time and resources on Highgate Select, allowing us to deliver a best-in-class value proposition to our owners, partners and associates, at just the right time,” stated Dann in a press release. “This experienced leadership team is uniquely equipped to offer a flat line operating structure that is conducive to real-time decision making, and that empowers GMs to be the owners of this space, with the support of a scaled and technologically proficient organization.”
With the recent onboarding of 123 La Quinta by Wyndham hotels across 19 states, Highgate has become one of the largest private owners/operators in the select-service, limited-service, and extended-stay space, and continues to be recognized as a premier operator across the United States and abroad. The Company’s growth within this segment has been motivated by the goal of delivering the benefits of scale to drive performance optimization, opportunities for associate development, and superior guest experiences.